Alfred Nobel was a Swedish scientist who is most well-known as the benefactor of the Nobel Peace Prize. This coveted award is bestowed upon people of notable achievements in categories such as literature, peace, economics, medicine and the sciences. It was established through Nobel’s last will and testament in the late 1800’s. It is believed that this foundation was created in a response to a shock that Nobel received when his brother Ludwig died. Alfred Nobel read a long obituary in the new paper that should have been that of his brother but to his surprise the published obituary was mistakenly his. This premature obituary pronounced him as ‘the merchant of death’. Nobel was overwhelmed by this account of his life eventhough he indeed was the inventor of dynamite which was used for mass destruction in war during that time and since. In response to that, he shifted his life’s focus to honor those who performed acts that benefited the world. He accomplished just that very thing. Although in his day, Alfred Nobel probably did not set out to change his ‘brand’, a term that was not a part of society at the time. They would have called it reputation if anything. Today’s business world would say he was successful in changing how people would perceive what he was about. His brand.
Grand efforts are made every day to make a brand what it is. Alfred Nobel’s legacy is proof that a brand can be redirected. It takes committing to the change, determining the direction in which you want the brand to go and putting everything you’ve got behind what you have determined to accomplish. It made not be easy to do at first. Yet a concerted effort on anyone’s part to redirect a brand can make it a reality. The question is do you want it bad enough? http://www.scrapbook.com/poems/doc/12474.html
Hold on to what’s working for you and deliberately make the changes necessary to Be the Brand you want to be! Changing your brand can make an explosive difference.